by Caitlin

Whether we admit to it or not, we are all guilty of getting sucked into articles providing the “secret” to perfect skin, hair and body. What we don’t pay attention to is the lack of transparency in these articles. The beauty industry is tainted by trying to sell perfection – not honesty.


Some of you know, many do not. I lost the man I call daddy at just 18 years old to skin cancer. I am confident you can think of at least one person effected by cancer. What you may not know is that there are harmful and questionable ingredients found in products we both use and see daily in stores and online. These ingredients include those banned by the European Union (over 1,500), but not here in the United States (only 30). Ingredients that cause cancer, infertility, hormone disruption – just to name a few.

You can disregard this because “she joined one of those companies”, or you can let me share my heart. Most importantly, our mission to get safer products into the hands of everyone. I joined this company to educate you on the importance of switching to safer. Because of my family. I stepped forward and joined this mission because I am confident we will continue to take strides towards permanent change. Most importantly, I joined this company because I want to be part of that change.

Take a few moments and watch the video understand why Gregg Renfrew started this company – and it wasn’t because she was a “beauty person”.

Gregg Renfrew on MSNBC “Your Business”
Interested in hearing more? Reach out to me directly, or visit my personal Beautycounter website here.